Insight into customer preferences and seasonal trends: select products based on the target customer aesthetics (such as Nordic style, Chinese retro) and festival nodes (Christmas, Mother's Day), and ensure that the flower shape and color fit the market demand.
Use high-quality materials to ensure texture and durability: give priority to silk, PU or environmentally friendly plastic materials, taking into account the simulated touch and anti-fading and anti-deformation capabilities, and avoid cheap plastic-like products.
Strong correlation between flower shape and scene theme: wedding scenes mainly promote romantic flower shapes such as roses and peonies; commercial spaces focus on versatile green plants such as hydrangeas and eucalyptus, and strengthen the store's tone through flower material styles.
Focus on best-selling models to improve turnover: classic flower shapes such as roses, peonies, and hydrangeas have a wide audience, and are matched with a small amount of special flower materials (such as imperial flowers and hyacinths) to enrich the display and reduce the risk of unsalable products.
Use simulated green plants to create visual balance: match green plants such as turtle leaves and olive branches to fill bouquets or scenes, and form a color contrast with flowers through the layering of leaves to enhance the overall sense of luxury.
Bulk purchases focus on three core issues: the minimum order quantity (MOQ) must match the sales scale, customized services (color/LOGO/packaging) must meet brand needs, and suppliers with export certification (such as CE/ROHS) are preferred to ensure stable quality.
The long-term value advantage of artificial flowers: no watering and maintenance is required, and the shape is maintained throughout the four seasons. For retailers, it can reduce after-sales costs and achieve long-term reuse of decorative scenes.
Artificial flowers are experiencing an unprecedented market boom - durable and low maintenance, they are perfect for retail distribution, event layout and home decoration scenes. But faced with a wide range of flower shapes, colors and materials, how to accurately select products? This guide will break down the key points to help you make the best decision for your business and customers.
Ask yourself before placing an order:
What are the aesthetic preferences of the target customer group? (For example, young families prefer Nordic simplicity, and high-end customers love retro flower art)
Do they purchase flowers for wedding arrangements or home decoration?
Prefer modern minimalist style, or full and romantic bouquet design?
Does the store focus on seasonal selection (such as Valentine's Day, Christmas theme)?
Only by clarifying the needs of the audience can you accurately lock in the category - from simulated peonies to silk hydrangeas, each one should meet market expectations.
Artificial flowers vary in quality, and high-quality products must have a realistic visual and tactile feel:
Silk flowers: soft texture, natural petal swing, suitable for creating high-end bouquets
PU foam flowers: flexible and lifelike petals, especially suitable for scenes that require frequent shaping, such as bouquets
Plastic flower stems and green plants: cost-effective, durable, suitable for large-scale scenes
Wire core: supports arbitrary bending and shaping of flower stems to meet creative design needs
💡 Tips: Especially when used in indoor commercial scenes, be sure to confirm that the supplier's products are CE/ROHS certified to ensure safety and environmental protection.
Each flower material has a unique temperament, and it needs to be selected according to the usage scene or store style:
Simulated rose: romantic and classic, it is an evergreen model for Valentine's Day gift boxes and wedding arrangements
Simulated camellia: elegant and quiet temperament, perfect for new Chinese style or modern and simple interior design
Simulated tulip: simple and neat lines, suitable for spring themes or minimalist spaces
Simulated sunflower: bright and warm, often used for summer decoration and country style settings
Simulated lavender: comes with a fresh visual symbol, favored by SPA salons, gift shops and pastoral shops
Don't ignore the foil effect of simulated green plants. The rich layering of leaf materials can make the floral design more advanced:
Simulated eucalyptus leaves - simulated ferns - simulated baby's breath
Hanging ivy - simulated grass branches and twigs
These materials can not only fill the gaps in the bouquet, but also make the main flower stand out through the contrast of materials and colors.
If you have trouble choosing products for the first time, you can prioritize purchasing the following classic items:
Silk peony bouquets - simulated hydrangea stems - simulated orchid branches
Plastic cherry blossom branches - simulated magnolia branches
These items are highly versatile in home decoration, wedding planning, event layout and other scenarios, and have a low risk of unsalability.
When working with wholesalers, you need to pay attention to the following:
Minimum order quantity (MOQ): A flexible minimum order quantity of 50-100 pieces is more suitable for trial sales by small and medium-sized businesses
Customized services: Support color, size adjustment, LOGO, and packaging customization (such as branded gift boxes)
Supply chain efficiency: Give priority to suppliers that provide free proofing, fast delivery, and global logistics (such as OULI artificial flowers)
Although artificial flowers are light, they take up space, so you need to pay attention to the following:
Packaging optimization: Choose compact packaging to reduce transportation costs
Flexibility in shape: Give priority to purchasing products with bendable stems to facilitate secondary adjustments after arrival
Storage environment: Store in a dry and cool place to avoid fading caused by direct sunlight
Material characteristics: In hot and humid areas or display scenes near windows, you need to choose anti-fading and non-toxic materials
Compared to real flowers, artificial flowers have significant commercial advantages:
Reusable: one-time purchase and long-term display, reducing repeated costs
High cost-effectiveness: no watering, refrigeration and other maintenance costs, saving labor costs
Safe: no risk of pollen allergies, suitable for special scenes such as hospitals and children's activity areas
Environmentally friendly: reduce flower transportation losses and the use of chemical preservatives
Provide flower combination packages or mixed bouquets to enhance visual appeal
Rotate color schemes according to seasons (such as light pink in spring and caramel in autumn)
Display actual application scene pictures of flowers in stores or online
Pay attention to customer feedback and dynamically adjust product selection strategies
Whether you are a home accessories store, flower shop, wedding planner or gift boutique, accurate product selection can help you attract more customers and increase sales. OULI provides a full range of wholesale artificial flower products, including silk peonies, camellia branches, hanging bougainvillea, etc., and supports free samples and customized procurement plans.
👉 Contact us now to get professional product selection advice and exclusive wholesale plans!
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